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There’s a lot of argument these days over who did or didn’t build this or that, but “Dirty Jobs” star Mike Rowe is sure of one thing — regardless of who built America, there’s a lot of alcohol mixed into the mortar of its foundation.

Tonight (Sept. 19) Discovery Channel premieres the first of three episodes (the next two air on consecutive Wednesdays) of “How Booze Built America,” in which Rowe traces how beer, wine and spirits figured into the creation of the United States. Read More...

By Kristen Lomasney – Executive Producer, Digital Media at Discovery Channel

I’ve known Mike Rowe forever, but it’s not just because we’re friends that I offered to help him film some do-it-yourself “promos” for his new show How Booze Built America (airing Wednesdays at 10 p.m. E/P).

It’s because the series ROCKS. It really does. I wouldn’t just say that, either. I mean, anyone who knows me can tell you that I’m a TERRIBLE liar.

So, I’d say two things. First, you should REALLY check out How Booze Built America, airing Wednesdays at 10 p.m. ET/PT on Discovery Channel.

And second, you should let Mike Rowe tell you — in his own words, and on his own time, through my own personal video camera — why he’d love for you to join him.

 

How Booze Built America
Wednesday at 10, only on The Discovery Channel
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Historically, I’ve drunk more beer than wine, a simple truth that those closest to me might call “self-evident.” Over the last decade though, I can say with confidence that wine has come on very, very strong. That’s not to imply I no longer drink beer. The entire lower shelf of my antediluvian Frigidaire is packed with Dogfish Head 90 Minute IPA, a supply that should – with rationing and forbearance – get me into early October. But here in San Francisco, these big, bold Cabernets have insinuated themselves into the routine of my daily life, and I am not one to mess with physics, or ignore the geography of my current address.
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Of course, there are times when wine and beer must assume a subordinate position to something a bit more robust. Gin in particular, now occupies prime real estate in the cabinet where I store my liquor, (though not technically a “liquor cabinet,”) along with some preternaturally ancient Scotch, Bourbon, and Irish whiskey. Point is, I like to remain open-minded to all of the possibilities in the Wide World of Booze, and while I take conscious steps to keep those many options from assaulting my liver in a contemporaneous fashion, there are occasions where all attempts at segregation and parsimony fly out the window. Yesterday was such an occasion, and I’ll leave it to you to evaluate the fallout.
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Posted below for your perusal, are some promos for a new show on The Discovery Channel called How Booze Built America. The program is excellent, according to me. The promos on the other hand, are unfit for actual broadcast, according to people who are paid to know such things. They were filmed yesterday with a camera that costs less than a case of Schlitz, and vomited into virtual space with naïve optimism by a longtime friend and supporter of Dirty Jobs, whose name I will respectfully withhold. We call them “Poor Man Promos,’ (PiMPS, if you will,) and I felt upon their completion a strong conviction that they would not only pull thousands of viewers to Discovery this Wednesday at 10 pm, but quite possibly change the promo business for all time. That’s right. That’s what I thought.
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Mike explains “How Booze Built America” focus is on the history of alcohol in the country.

Mike mentions his open letter to Governor Romney – read the letter – HERE
Click here to watch the video.

You get paid to do what!? Mike Rowe, the host and producer of “Dirty Jobs”, shares some of the unique jobs he’s done on his hit TV show.

Mike is on The Jeff Probst Show, Thursday, September 20, (check local listings for time/station)

Click here to watch the video.

Paul Revere rode to a tavern on his midnight ride and Washington distilled his own whiskey. The new three-part Discovery series, hosted by Mike Rowe and premiering at 10 p.m. ET on Wednesday, looks at alcohol as a key ingredient in the cultivation of American culture.

Click here to watch the video.

mrW HQ asked our very own mrW Tradesmen and school teacher, Kathy Ericson, if she would give us her thoughts on the premiere episode of Mike’s new 3 part series “How Booze Built America”.  She was kind enough to watch a special sneak peek and give us a quick review.  Sounds like an interesting new show!  Grab some popcorn, your favorite beverage, frosty or not, and watch How Booze Built America airing September 19th at 10 pm (PT) on the Discovery Channel.  Feel free to share your comments too.

I’m sitting here with my devoted family members (a.k.a. two teenagers and a husband) and a cold, frosty beverage  (thought this would be appropriate), and we have just finished watching a special sneak peek of the first episode of “How Booze Built America”. I must say that I am exhausted. What a whirlwind, roller coaster ride through 145 years of early American history told from a hyperactive, unique perspective. I loved it. Read More...

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