Boots crafted in the USA to be launched for Holiday 2012 as part of the Mike Rowe Works by Cat Footwear collection
ROCKFORD, Mich., July 26, 2012 /PRNewswire-iReach/ — Cat® Footwear announced today they are launching a new Mike Rowe Works by Cat Footwear work boot made in the USA for the holiday 2012 collection. As part of their partnership with Mike Rowe –creator, host and executive producer of Discovery Channel’s popular television show ‘Dirty Jobs’ — Cat Footwear will be manufacturing the Made in the USA work boots in the Wolverine World Wide plant in Big Rapids, Michigan.
“Manufacturing a work boot in the United States under the Mike Rowe Works name was important to Mike,” says Kelly Ballou, Marketing Manager for Cat Footwear. “He is very passionate about the skilled trades and honoring the American worker. We felt strongly that a Made in the USA work boot with his name on it was a necessary part of this collection.”
According to Rowe, “In a perfect world, every American Worker would wear a pair of boots made in the USA. Well, the world isn’t perfect, but these boots are a step in the right direction,” says Rowe. “I want to help return manufacturing jobs to this country, even if it means doing it one boot at a time.”
Rowe continues, “Best of all, a portion of every purchase will go directly to the mikeroweWORKS Foundation, which, in addition to other things, helps buy tools for American Workers who take the time to learn a skill or master a trade.” Adds Ballou, “Cat Footwear is happy to donate a portion of the proceeds from the sale of these work boots to the mikeroweWORKS Foundation.” According to Ballou, the donated funds will be used to establish tool scholarships for skilled trade students.
Cat Footwear and Mike Rowe first teamed up in the fall of 2011 to create the Mike Rowe Works by Cat Footwear collection, a line of work boots created from Rowe’s experience on more than 300 of the dirtiest jobs in America. The Made in the USA collection will feature a classic eight inch work boot in both a steel and non-steel toe version. All of the components of the work boot – from the leather uppers to the laces to the stitching and the shoe boxes – are sourced and made right here in the USA. The work boots will retail for $300 – $350.
Ballou acknowledges, “These work boots are expensive. But the consumer who buys these work boots will not only be getting the quality of the Cat brand and the durability that Mike Rowe demands. They will also be buying the craftsmanship of their fellow American worker.”
The Made in the USA boot will be available at select retailers and online at www.catfootwear.com in time for the 2012 holiday season.
About Cat Footwear
Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features. Cat Footwear is a division of Wolverine Worldwide, a global licensee of Caterpillar Inc. Brand and product information is available online at www.catfootwear.com.
mikeroweWORKS is Mike Rowe’s website and “PR campaign for hard work and skilled labor.” Its purpose is to call attention to the growing skills gap in the trades, provide comprehensive resources for anyone looking to explore those vocations, as well as focus the country on the very real issues facing our trade workers, miners and farmers. In addition to the trade resource center, Mike has established The mikeroweWORKS Foundation to help fund scholarship programs and other initiatives that reinvigorate trade school enrollments and industrial arts programs around the country. The website also includes Mike’s blog, videos and photos. www.mikeroweWORKS.com
About Wolverine Worldwide
With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Cushe™, Hush Puppies®, HYTEST®, Merrell®, Sebago® Soft Style® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com/