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When Mike invited me to join him in the Lee National Denim Day campaign for breast cancer awareness, I didn’t hesitate. I had two reasons. The first was purely selfish. It would give me an opportunity to hang out for a couple of days with a son who lives almost 3,000 miles away. What mother would turn that down? (Whether her kid’s wearing pants or not.) Second, it was a way to express my gratitude. Fourteen years ago when I was diagnosed with breast cancer, I was the beneficiary of cancer research, and of programs like those offered by the Cancer Support Community. I know first-hand just how important they are.

Over the years, John and I have participated in a variety of activities with Mike. October 7th, 2011 will be remembered as one of the most poignant and touching experiences of my life.

Everything I know about Kansas I learned from the ‘Wizard of Oz’ — so naturally my first visit was an eye-opener. The vast Midwestern farmland visible from the plane might be reminiscent of Dorothy’s world, but the amazing architecture of Kansas City’s skyline is more like that of Baltimore. A remote cow-town, it is not! On the ride into town, I learned that Kansas City is actually in two states — Kansas and Missouri.

My day began with a visit to the Lee headquarters in Merriam, Kansas, and breakfast with more than 100 employees wearing blue jeans. Their enthusiasm for Denim Day, and their devotion to Lee was evident. Some are recent hires, and some have been with the company for two and even three decades, and have been joined by their children or spouses. All are dedicated to raising awareness for breast cancer.

In the afternoon, Mike spoke to hundreds of Lee employees and guests, as well as breast cancer survivors — a sea of pink and denim. He told them what it was like to learn that his mother had breast cancer — an experience that many in the audience knew personally. When he introduced me, I spoke of the comforting community of my own cancer support group fourteen years earlier — friends with similar stories and a common goal.

The best part of Denim Day had arrived. Wearing our best jeans, It was time to shake hands and speak with the hundreds in the audience. As Mike and I autographed pictures, they shared their stories. Again, I realized how far-reaching and devastating breast cancer has become — how many lives have been touched in a very personal way — and how important this campaign really is. I am blessed to be a part of it.

Of course, the perfect ending to a perfect day was a quiet supper in my hotel room with a son I see far too seldom. My family wishes Lee the greatest success with Denim Day 2011.

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6 Comments

    1. A few of us had the pleasure of being in the audience at the public event for LNDD. It truly was an inspiring afternoon. It was great so see you in person, even if from afar. Your participation in the Denim Day campaign was like a breath of fresh air among all the typical celebrity-endorsed causes out there. And in the ads or on stage, it didn’t look like you had even the slightest bit of stage fright. You’re a pro!

      Agi | 10/16/11 | 9:39 pm
    2. Mrs. Rowe, it was wonderful to see you in person even if it was from afar. I was in the audience at KC Live and I want to say thanks for speaking. I heard you killed at Lee- The way I hear it Mike is only half as funny as his mother. :)

      Laura B | 10/16/11 | 5:38 pm
    3. Many thanks for supporting such a cause.You recent story has touched me very personally. Spending that quality time with sons needs to happen more often. It indeed sounds like a perfect day. Keep it going…
      Again thanks for your support and contribution with your stories.
      maureen

      maureen | 10/16/11 | 2:48 pm
    4. Mike and Mrs. Rowe, Peace be with you.

      Shannon Marie Conley | 10/16/11 | 1:19 am
    5. And thank you, Mrs. Rowe for sharing your story. Also for encouraging and supporting such a great cause.

      Dani V | 10/15/11 | 9:03 pm
    6. “… I realized how far-reaching and devastating breast cancer has become — how many lives have been touched in a very personal way — and how important this campaign really is. I am blessed to be a part of it.”

      Thank you, Mrs. Rowe, for lending your voice and sharing your strength.

      Pia Y. | 10/15/11 | 7:44 pm