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We know what you’re thinking – you’re wondering why Mike is in his underwear.  You’re probably wondering what his mother, Peggy, has to do with it and how she can possibly approve of such a wardrobe.   Heck, you’re scratching your head trying to figure out how George Lopez figures into all this.

Well, we have the exclusive for you.    Just click LNDD and get the whole story (and explanation on the lack of clothing).  Join Mike and Team mrW and donate the equivalent (or more) of a pair of jeans to help.

You can also read the full press release here.

More versions of the PSA here.

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14 Comments

    1. Nice socks . . . are they on all the time? ;0)

      Kate Jumet | 05/11/11 | 3:24 pm
    2. Mike, Have been supporting the cause for decades, and that is how long people are living after and beyond their remissions. Can help you raise your goal for funds, in larger amounts of $$$ just drop a line..happy to help from NJ! :)

      Michele | 05/09/11 | 2:13 pm
    3. Great video, great cause, great way to donate. And Mike, besides your Mom, I’m sure most of the ladies don’t mind if you keep your pants off. (Mrs. Rowe, you have a sweet voice, nice contrast to Mikes deep baritone)

      pilgrim101 | 05/05/11 | 3:30 pm
    4. Saw you on the Lopez show. Great . My Mother had breast cancer when she was 75. She made it to 94. They are doing some good things now, Early detection is the key. Thanks for your help. Joe May

      Joe May | 05/05/11 | 1:56 pm
    5. Love the video & the behind the scene clip.
      My mother in law is a 2 time breast cancer survivor!
      Thank you for your help in the fight for cancer!

      Kentucky Rose | 05/05/11 | 5:42 am
    6. My Mother has been fighting breast cancer for the last 16 months. It was so tough and I am so proud of her.

      She has just completed her last reconstructive surgery in Februasry and is now cancer free.

      No more chemo, no more radiation and her hair has come back. I LOVE you Mama!

      Thank You Mrs. Rowe and Mike.

      Love
      Lisa

      plantwhisperer | 05/05/11 | 3:56 am
    7. Mike and Peggy. THANK YOU!

      Thanks for bringing awareness to this disease. My Aunt had breast cancer and has now been cancer free for nearly 20 years. I received the good news that I was in remission from another form of cancer only afew weeks ago.
      Hearing that you were raising awareness for breat cancer really touched me. I believe in alot of what you stand for Mike, now even more so. Well done.

      Bp.

      Ali | 05/05/11 | 2:06 am
    8. Hey Bossman – thanks for continuing to be a stand-up guy (and not the cardboard stand-up kind of guy). We’re all behind you.

      Hey everyone out there – let’s blow the socks off this mrW team! Join us at LDNN and let’s make Mike Rowe THE best ambassador for breast cancer awareness TO DATE and even more. Let’s raise the bar higher than ever before. Who is with us?!

      admin | 05/04/11 | 10:11 pm
    9. Thank you, Mike and Mrs. Rowe! This is wonderful. My mother in law was diagnosed at 75, she’s now 90 and has been cancer free.

      Francesca | 05/04/11 | 7:46 pm
    10. Is anyone here gonna start a team?

      Janine | 05/04/11 | 7:42 pm
    11. Mike, I will be happy to donate the price of my jeans. The only problem is, I am a really good shopper. I may have to double down what I normally would spend. Yes, Thank you as always, for the great job that you do, every day. I am smiling from my head to my toes. Love, Shannon.

      Shannon Marie | 05/04/11 | 7:40 pm
    12. It’s been seven years since my mom was diagnosed with breast cancer. When Peggy said she was fourteen years cancer free, I burst into tears. It always gives me hope to see someone who has been cancer free longer than my mom… to know that she can make it that long, too. Thank you, Peggy… and thank you, Mike, for doing this campaign.

      Terra | 05/04/11 | 7:27 pm
    13. I have no words.

      Dani V | 05/04/11 | 7:09 pm
    14. …. I don’t even know what to say, Mike. You have rendered me speechless. This is a rare moment.

      Laura B | 05/04/11 | 7:06 pm