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bbgHere at mikeroweWORKS, we believe that everything was brown before it was green and that’s where people should start. Or so we think anyway. Watch the video and see what the term “Brown Before Green” actually means.

Click here to watch the video.

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12 Comments

  1. This video only touches on the ever growing green bandwagon which has become big business saturating the airwaves and tv screens… I think the public is starting to finally ask questions about where this “green” thing is all headed? More jobs or job replacement? Mike, your good. Your onto a huge problem for the future.. I call it “Suit Syndrone”. There are far to many suit jobs and very little emphasis on the importance of regular jobs… We need both but its becoming one sided… Great “job”.. Nat

    Nat | 09/07/09 | 5:39 am
  2. Couldn’t have said it better! I am inspired and relieved that there are people so bold as yourself to say what has been on the minds of many people. I am thankful that someone with such a fabulous platform would be so inclined to get to the bottom of our “green” agendas. Heretofore the only people that have reaped benefit from the green agenda are the large corporations that are far from green (that have been the main perpetrators against the earth), wealthy Al Gore with his SUVs that idle in continuous waiting for the only man smart enough to see how the little people are destroying the planet, and the utility companies that can claim conservation is key while they raise prices in anticipation of fabricated crisis. Meanwhile our planet has not reaped benefit. It is sickening, but I have found hope in your message; I will surely spread the word! THANK YOU, MIKE! : )

    It Ain’t Easy Being Green | 09/07/09 | 10:50 pm
  3. Mike,
    I think that you have the right idea about America’s work ethic. My husband and I have been discussing a trade with our son lately, too. Not everybody is college material or has that kind of interest and just how many lawyers or accountants do we need anyway. You can make a excellant income with much more job security with a trade like plumbing, hvac, welding, etc.
    I think that this program you have started is a real benefit to the American people. It should be shown to children in grade school and high school. Best wishes with it. I’m sharing onto Facebook.
    Thank you,
    Cathy Kell
    I enjoy your show, too!

    Cathy Kell | 09/08/09 | 6:19 am
  4. Didn’t watch the video (yet). Made me think of my dad – the brown part. He drove a bulldozer and other heavy equipment – i always thought it was cool. He usually came home covered in whatever type dirt he’d been moving that day. He’d take off his hat and the top of his bald head would be clean with a perfect ring all the way around. I still remember how he smelled after work (not sweaty) but just like a working guy.

    Charlotte | 10/23/09 | 6:15 pm
  5. Mike,

    It is great that we as a nation have a public icon such as yourself to bring to the people’s attention the need for change. You have done a great job showing us that college isn’t the only answer to a prosperous and enjoyable career both through your show Dirty Jobs and various talks you have given across the nation at conventions. We need more people like you up at the front line of the issue, people who do the dirty jobs speaking out and being heard.

    I completely agree and support the movement to go brown before green. We need to get our hands dirty and save “our own little farms” as you said at a recent FFA convention before we can put a dent in the issue of saving the planet.

    Samantha | 10/26/09 | 2:59 pm
  6. Mike you ROCK! As an FFA Advisor, I was privileged to be at the FFA National Convention with 13 students and FFA members in Indianapolis where we were served a feast as we listened to your Keynote Address to the convention. You are spot on with your work initiative and your brown before green ideas. It is so refreshing to hear someone as famous as you who still has common sense and can realistically address the way we can work ourselves out of the silliness of the whole global warming, carbon sequestering, Al Gore stupidness that the mainstream press has gone mainstream with. We need someone like you to preach the gospel of the nobility of honest work, personal responsibility for our own safety and actions, and respect for the “trades” that are “how things get built and fixed” in this country.
    Man you are onto something here. Keep up the good work.
    YOU ROCK!

    Cort Dahl | 10/27/09 | 7:42 pm
  7. Unbelievable that someone that is so well known, has come out and said what the rest of us (who are fed up)with the green movement. I am all for the health of the planet and I try to teach that to my kids too. I have noticed that kids don’t play in the dirt as much as when I was a kid. We give them electronics and electric bikes/scooters, but what about letting them dig in the garden. My kids go to the vegetable garden and pick veggies and then look for worms to go fishing. We can wash the dirt off later. Maybe we should try from the ground up. I am proud that my boys think that you are cool. I really couldn’t ask for a better outside roll model. Thanks Keep up the good work. Maybe marketing some “BROWN BEFORE GREEN” Tshirts/sweatshirts, could be sold by FFA kids. That sounds like a good partnership to keep going.

    Becky Bast | 11/29/09 | 11:47 am
  8. I am an FFA member from Wyoming and I cannot tell you how much I agree! This inspired me! I wrote a speech on this very topic!

    Katie | 02/11/10 | 8:17 pm
  9. I have spent most of my life in the working of the soil. My early years I worked on a family farm/ranch. Later years as a grounds supervisor. In the ranching world I would sit around the campfire (sheep camp) and listen to the men around the pot of well cooked mutton stew. They were perplexed by the environmentalist jargon. Who were these people? Yes, they the rancher had learned the hard way that overgrazing costs the entire system, but they learned and fixed the problem and worked hard to restore and actually made the system better. No flags waving, this was their life, either they make the range productive of they lose their way of life. Notice I did not say living because most people know that the family farm seldom makes real money, most of the time it is just from one year to the next.

    I will be watching and listening to your process, it seems as though you know that it is all about the hard working, barely scraping by people, but at the same time it is all worth it to be a part of the glue that holds this way of life together.

    Alex Morris | 02/15/10 | 1:56 pm
  10. Mike–I’m with ‘ya. However, do we really need to be monochromatic? We can be brown and green and many other colors at the same time–even red and blue! What IS important while we are doing good and proud work is to be thoughtful, to make the right choices for our health here and now, and for the people and critters after us. There is a balance and I firmly believe despite all the corporate green-washing it is the tidal wave of the future and a new economy ripe for independent businesses.

    A Fullfilled Tradeswoman in Mossy Seattle.

    BackSplashBroad | 02/17/10 | 12:00 am
  11. My dad worked as a heavy equipment operator for 38 years in the physical plant department of a major university. If there was snow, then Dad got up at 1AM and went to run the machinery to clear the roads and parking lots on campus. In the summertime, he worked in the sweltering heat to run backhoes to expose pipes so plumbing could be repaired. Dad was deaf. He wore a hearing aid, but it didn’t do him much good. One time a reporter for the college paper made a snotty comment in the paper about the misfits such as old guys who couldn’t hear, working for the physical plant. That really hurt my dad’s feelings. Besides, with running heavy equipment, no one can hear anything and they have to use hand signals anyhow! That spoiled brat rich daddy’s kid college student had no appreciation or understanding of how without my dad’s work, the university would not have been able to function.

    I give horseback riding lessons and I find that the parents of my students want their kids to help me with the dirty work of caring for the animals so that they’ll understand what it is like to be on the business end of a stall fork.

    Lil | 02/19/10 | 11:57 am
  12. I believe that e-thing was brown b4 green. My mother starting composting grass clippings in black plastic bags over 40 years ago next to the garage on our 30ft-wide lot. We had the biggest cukes on the block. I continued that tradition ever since. I try to encourage people to recycle plastic bags (I’ll take them to the grocery store 4 u); paper ( i’ll take them to the Abitibi dumpster 4 u b-cuz they turn the money collected into helping poorer residents);I take the newspaper from the office to the animal welfare (u can guess why on that yourself);I joined the park district as a commissioner so we’d have more flowers in our parks (a calming influence I believe), which means I have to plant them if I want them (and I do). I believe in Earth Hour (can’t we do without lights in the house for 1 hr once a year?). Wonderful video. Thank you Mike.

    Monika | 03/16/10 | 8:47 am